Clarity
Agree on what design is for, what good looks like, and what to ignore right now.
🧠 Strategy Foundations
What design is (for your product)
Where to start (without waste)
When and how to scale
DesignOps
📱 Design System Core
Modular, scalable systems
Scalable workflows
Eng-ready design infra
Outcomes
Design seamlessly connected with product, engineering, and growth. Measurable efficiency and ROI.
⚡ Business Impact
Track reuse, velocity, ROI
Reduce rework + debt
Investor-ready reporting
How I Help
I work with founders and small teams to make design clear, usable, and tied to the business. Not just pretty screens—systems and strategy that scale.
Define good design
Set up scalable DesignOps
Connect design to the business
Proven Track Record
I’ve led design for Human Interest, Clever, GoFundMe, and TOMS—growing them from 0→1 into scalable systems serving millions.
One Key
Partner
I bring strategy, systems, and design leadership under one roof. No vendors to juggle, just a single partner for clarity and direction.
Holistic
Expertise
I connect design with product, engineering, and growth. Every decision speeds delivery, reduces rework, and drives business goals.
Website Transformation
I design and launch scalable websites and CMS that clarify, convert, and grow with your business.
Website
Refresh
I modernize and streamline existing websites. The result is clearer design, stronger performance, and better usability.
Strategic
Reframe
Zero→One
Clarity and systems to set up design the right way.
Ideal for founders who need clarity on what design means for their product and lightweight systems that scale with product and engineering.
Investment: $18K–$28K project, depending on scope
Delivers: A clear design foundation, modular workflows, reduced rework, and early metrics on reuse, velocity, and ROI.
Scale
Fractional design leadership to scale teams and prove ROI.
Ideal for early teams who need ongoing guidance scaling design with product and engineering, without committing to a full-time exec hire.
Engagement: Ongoing (fractional leadership, 8–20 hrs/week)
Investment: $10K–$18K/mo for early-stage, outcome-driven support.
Delivers: Scalable strategy, investor-ready metrics, team mentorship, and systems that keep design lean, outcome-driven, and growth-aligned.
Elevated their B2B product with user-led design systems and marketing conversion flows. Full redesign boosted onboarding confidence and scheduling ease.
SaaS
UX Strategy
Design Systems
Conversion Uplift
Onboarding 200%
TTV -66%
Led art direction for a $6.5M outdoor campaign for Meet the Robinsons. Delivered a unified creative system across formats.
Entertainment
OOH
Campaign Creative
Brand Systems
Engagement 20%
Sales 10%
Defined UX infrastructure early, designing for scale before visual or brand layers. Work contributed to a system trusted by 10K+ districts.
EdTech
UX Systems
Conversion Clarity
Brand Strategy
Infrastructure-Led
Engagement 20%
10K+ Districts
Built UX architecture for donation flows that helped raise $500M+. Early product design enabled real scale and real giving.
Nonprofit Tech
Behavioral UX
Platform Strategy
Conversion 18%
$500M Donations
$100M Valuation
Worked with co-founders to shape early product UX and reduce onboarding friction by 30% in under 6 months. Supported brand system during scale to $1.3B valuation.
Fintech
Retirement
Scalable UX
Operational Clarity
Activation 25%
$2.3B Valuation
Redesigned mobile-first ecommerce flow to align brand values with user intent. UX templates, SEO, and A11y upgrades led to improved conversions.
Retail
Social Impact
Conversion Design
Mobile Optimization
Conversion 15%
AOV -12%
StudioXDS
™
$9B+
20+
200+
$1.4B+
$500M+
20%
StudioXDS
™
