From duct-taped flows to a scalable UX core.
Clever serves 10,000+ school districts with a platform that’s mission-critical for teachers, admins, and parents. But their product experience was fragmented—growing through iterations without a unified structure.
We were brought in to rethink the front-door experience and product clarity from the ground up. Early enough to shape—not just surface—the strategy.
Our Approach
We worked cross-functionally with leadership, design, and PMs to map out friction points, priority users, and clarity gaps. What started as a front-end redesign quickly became a foundational UX effort: content hierarchy, accessibility, brand cohesion, and behavioral triggers.
The product vision didn’t just need to look good—it needed to operate with coherence and confidence.
We rebuilt core pages and marketing surfaces with a modular decision-first framework that reduced noise and improved conversion. This wasn’t paint. It was architecture.
