Built for the artists who live in color
Lass came to StudioBuild™ with a clear goal: make booking as compelling as the ink itself. As a rising tattoo collective rooted in Amsterdam, they needed more than a vibe—they needed a digital system that could showcase talent, answer questions, and convert browsers into booked sessions.
The old site was more gallery than system. Beautiful, but fragile. Scattered content. No real hierarchy. High traffic, low conversions.
Our Approach
We turned Lass into a digital studio with teeth. A pastel-powered booking engine that doesn’t lose its edge. We restructured their content into a visual hierarchy designed for decision-making—highlighting FAQs, artist profiles, services, and aftercare.
Each section was engineered to reduce confusion and shorten the path to session. Navigation was restructured to make it skimmable and intuitive across mobile. Booking flows were embedded where intent peaks. And the gallery? Rebuilt to load fast and convert interest into action.
Behind the scenes, we introduced an SEO-first structure and CMS architecture that lets the studio team update services, artists, and FAQs without friction.
