Bringing the big screen to the street.
Disney’s Meet the Robinsons needed to connect fast, wide, and with heart. The studio partnered with Optic Nerve to craft an outdoor campaign that translated animation charm into high-visibility, real-world engagement.
The challenge: create art direction that held up at every scale—from bus shelters to full-building takeovers.
Our Approach
As Art Director, I led creative across campaign visuals—establishing a cohesive design language that unified color, typography, and characters across formats. We built a modular visual system that could flex to any canvas without losing its impact or tone.
This wasn’t just about visuals. It was about storytelling in motion—at speed, on sidewalks, and through traffic.
