Building a Digital Identity with Confidence
Greyo is the portfolio of independent visual designer Greyola Finn, focusing on clarity, mood, and modular systems. The original site leaned into minimalism but lacked the structure and pacing needed to support deeper storytelling and scalable case studies.
The goal: create a visual system that disappears—until it needs to speak.
Our Approach
We rebuilt Greyo as a scroll-forward portfolio experience, rooted in rhythm and simplicity. Using a neutral palette and flexible layout modules, we designed for silence with impact. Typography was tuned for tone. Motion was reduced to intentional cues. Every detail reinforces the idea of quiet confidence.
On the backend, we structured a CMS that allows the designer to easily publish, reorder, and archive project work without compromising layout fidelity.
