Iron Ritual Collective

Iron Ritual Collective

Iron Ritual Collective

From raw talent to refined presence: We transformed Iron Ritual's collective voice into a sharp, intentional brand system—crafted to boost bookings, foster loyalty, and showcase their work with impact.

How did we help:

Brand Refinement

Portfolio UX

Booking Flow Design

Framer Build

3× Longer Session Time

50% More Portfolio Inquiries

Crafted with conviction. Designed to scale.

Iron Ritual is a tattoo collective where every artist brings something different—but the brand didn’t reflect that range. Their old site was fragmented, inconsistent, and hard to update. We were brought in to unify the experience without flattening what made them distinct.

Our Approach

We built a digital identity that hits hard and holds focus—bold type, clean lines, and space for the work to breathe. The design system centers each artist, while keeping the collective’s tone consistent. From tattoo portfolios to merch and flash drops, every section now feels cohesive.

The booking system was rebuilt from the ground up, prioritizing clarity and frictionless requests for both new and returning clients.

Outcomes

0x

Appointment bookings increased from embedded flow.

0x

Appointment bookings increased from embedded flow.

0%

Scroll activity up after portfolio redesign.

0%

Scroll activity up after portfolio redesign.

0%

DM inquiries reduced with clearer nav structure.

0%

DM inquiries reduced with clearer nav structure.

"The brand came alive online. It's sharp, direct, and finally easy to book."

DAX STEELE

Founder / Tattoo Artist / Studio Ops

"The brand came alive online. It's sharp, direct, and finally easy to book."

DAX STEELE

Founder / Tattoo Artist / Studio Ops

"The brand came alive online. It's sharp, direct, and finally easy to book."

DAX STEELE

Founder / Tattoo Artist / Studio Ops

Related Case Studies

A gallery experience designed to move at the pace of the work.

Visual Strategy

Mood-Led UX

Gallery Framework

A sun-washed café built on care, craft, and community.

Brand Positioning

Visual Direction

Local SEO Optimization

INKY

A layered identity for a studio built on ideas.

Naming

Brand Identity

Modular Architecture

Narrating stories that resonate, building experiences that people cherish, and achieving outcomes that matter demand true partnership. That’s why we’re here for the long haul, walking beside you every step of the way.

Related Case Studies

A gallery experience designed to move at the pace of the work.

Visual Strategy

Mood-Led UX

Gallery Framework

A sun-washed café built on care, craft, and community.

Brand Positioning

Visual Direction

Local SEO Optimization

INKY

A layered identity for a studio built on ideas.

Naming

Brand Identity

Modular Architecture

Narrating stories that resonate, building experiences that people cherish, and achieving outcomes that matter demand true partnership. That’s why we’re here for the long haul, walking beside you every step of the way.

Related Case Studies

A gallery experience designed to move at the pace of the work.

Visual Strategy

Mood-Led UX

Gallery Framework

A sun-washed café built on care, craft, and community.

Brand Positioning

Visual Direction

Local SEO Optimization

INKY

A layered identity for a studio built on ideas.

Naming

Brand Identity

Modular Architecture

Narrating stories that resonate, building experiences that people cherish, and achieving outcomes that matter demand true partnership. That’s why we’re here for the long haul, walking beside you every step of the way.

StudioBuild

A system that builds

custom—fast.

10% of every StudioBuild™ project goes to nonprofit work

and mutual aid, making a real-world impact.

© 2025 StudioBuild™, Built by StudioXDS. All rights reserved.

StudioBuild

A system that builds

custom—fast.

10% of every StudioBuild™ project goes to nonprofit work

and mutual aid, making a real-world impact.

© 2025 StudioBuild™, Built by StudioXDS. All rights reserved.

StudioBuild

A system that builds

custom—fast.

10% of every StudioBuild™ project goes to nonprofit work and mutual aid, making a real-world impact.

© 2025 StudioBuild™, Built by StudioXDS. All rights reserved.