K-Lane

From local charm to lasting identity: Crafting a story-led framework for a café built on rhythm, ritual, and repeat visits.

How did we help:

Brand Identity

Experience Design

Web Architecture

Visual Strategy

3× Visitor Retention

2× Catering & Event Bookings

Familiar. Flexible. Built to stay.

K-Lane is more than a café—it’s a neighborhood landmark. But while the space had a loyal following, the brand lacked clarity and digital cohesion. The challenge was to build a presence that captured the vibe locals loved—without losing the texture of the original experience.

Our Approach

We grounded the visual identity in warmth and rhythm—soft palettes, subtle motion, and intentional whitespace that mirrors the feel of the space. The new site tells the story in sections: what they do, who they are, and why it matters. Built to evolve, not just exist.

The backend system gives them full control over daily updates, event promotions, and seasonal menus. Whether you’re there for coffee or connection, the experience now carries through.

Outcomes

0.0x

Direct bookings increased from the embedded scheduling flow.

0%

More qualified leads after UX and story cleanup.

0x

Page load speed improvement across all locations.

"We needed to guide people, not impress them. Now the site actually works."

KENDRA PATEL

Founder / Hospitality Strategy

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