Sophie Vermeulen

Sophie Vermeulen

Sophie Vermeulen

An award-winning portfolio built to cut through the noise.

How did we help:

Tattoo Artist Portfolio

Blackwork / Dotwork

Visual Identity

Booking UX

CMS Design

64% more gallery views

2.7× booking inquiries

Built for bold lines and global reach.

Sophie Vermeulen is an award-winning tattoo artist specializing in blackwork and dotwork—designs that travel the world, from Tokyo to New York, but always come home to Amsterdam. Her work is intricate. Timeless. Full of quiet precision and loud confidence.

Her old site didn’t show that. It blurred what should have been sharp. So we built a new one that hits instantly—and holds attention.

Our Approach

The new SophieVermeulen.com is unapologetically hers. Bold headlines. Clean frames. High-contrast visuals that let the ink speak. We anchored the experience in rhythm—scroll-forward storytelling with sharp image moments, project galleries, and a structure that makes exploring feel natural.

Behind the scenes, we designed a modular CMS so Sophie can easily update her gallery, publish travel dates, and manage booking inquiries on the fly. Less time on logistics. More time moving the needle.

Outcomes

+0%

Increase in gallery scroll-throughs within 30 days.

+0%

Increase in gallery scroll-throughs within 30 days.

0.0x

More direct booking requests via simplified inquiry UX.

0.0x

More direct booking requests via simplified inquiry UX.

12%

Reduction in repeat questions post-FAQ launch.

12%

Reduction in repeat questions post-FAQ launch.

"StudioBuild™ made the site feel like my work—sharp, clear, and made to last. It’s not just easier for people to find me. It actually feels like me now.”

Sophie Vermeulen

Tattoo Artist | Amsterdam

"StudioBuild™ made the site feel like my work—sharp, clear, and made to last. It’s not just easier for people to find me. It actually feels like me now.”

Sophie Vermeulen

Tattoo Artist | Amsterdam

"StudioBuild™ made the site feel like my work—sharp, clear, and made to last. It’s not just easier for people to find me. It actually feels like me now.”

Sophie Vermeulen

Tattoo Artist | Amsterdam

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StudioBuild

A system that builds

custom—fast.

10% of every StudioBuild™ project goes to nonprofit work

and mutual aid, making a real-world impact.

© 2025 StudioBuild™, Built by StudioXDS. All rights reserved.

StudioBuild

A system that builds

custom—fast.

10% of every StudioBuild™ project goes to nonprofit work

and mutual aid, making a real-world impact.

© 2025 StudioBuild™, Built by StudioXDS. All rights reserved.

StudioBuild

A system that builds

custom—fast.

10% of every StudioBuild™ project goes to nonprofit work and mutual aid, making a real-world impact.

© 2025 StudioBuild™, Built by StudioXDS. All rights reserved.