From 50,000 pairs to millions: Search meets impact.
While TOMS had strong brand recognition, their digital presence wasn't reaching its full potential. Poor technical SEO hindered discovery. Complex user flows created friction. Site speed issues impacted both rankings and conversions.
We implemented a comprehensive SEO and UX strategy to dramatically improve visibility while creating an intuitive shopping experience.
Our Approach
Through extensive keyword research and competitive analysis, we identified critical content opportunities and technical optimizations. We rebuilt the information architecture to align with user intent and search patterns. Every template was optimized for both crawlability and conversion.
The technical foundation was strengthened with structured data, optimized metadata, and enhanced internal linking. Core Web Vitals were prioritized to boost both SEO performance and user experience.
