StudioXDS

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Complex products, designed to feel simple and built to scale.

I’m a product design leader helping SaaS companies build products their customers enjoy using and their teams enjoy building.

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Shaping complex products from ambiguity to launch through UX architecture, systems thinking, and execution.

Improving workflow speed, reducing rework, and turning feedback into clearer product decisions.

Say hello about a role

“Brandon’s ability to synthesize feedback into measurable decisions saved us from endless loops.”
Roger Lee
Co-founder, Captain401 (now Human Interest)
“Made giving feel simple and personal without losing what made CrowdRise different.”
Jeffrey Wolfe
Founder, GoFundMe Charity (formerly CrowdRise)
“Brandon’s collaboration, design intuition, and willingness to test ideas led to great outcomes.”
Nathan Gilmore
Co-founder, TeamGantt
“Translated our vision into a product that felt simple, trustworthy, and scalable.”
Tyler Bosmeny
Founder, Clever • Partner, Y Combinator
“Brandon is fast, organized, brings a great sense of humor, and took TeamGantt design to a new level.”
John Correlli
Co-founder, TeamGantt
“Built a design system that accelerated decisions, releases, and product growth.”
Justin McAuley
Head of Product, GoFundMe Charity

“Brandon’s ability to synthesize feedback into measurable decisions saved us from endless loops.”
Roger Lee
Co-founder, Captain401 (now Human Interest)
“Made giving feel simple and personal without losing what made CrowdRise different.”
Jeffrey Wolfe
Founder, GoFundMe Charity (formerly CrowdRise)
“Brandon’s collaboration, design intuition, and willingness to test ideas led to great outcomes.”
Nathan Gilmore
Co-founder, TeamGantt
“Translated our vision into a product that felt simple, trustworthy, and scalable.”
Tyler Bosmeny
Founder, Clever • Partner, Y Combinator
“Brandon is fast, organized, brings a great sense of humor, and took TeamGantt design to a new level.”
John Correlli
Co-founder, TeamGantt
“Built a design system that accelerated decisions, releases, and product growth.”
Justin McAuley
Head of Product, GoFundMe Charity

“Brandon’s ability to synthesize feedback into measurable decisions saved us from endless loops.”
Roger Lee
Co-founder, Captain401 (now Human Interest)

“Brandon’s ability to synthesize feedback into measurable decisions saved us from endless loops.”
Roger Lee
Co-founder, Captain401 (now Human Interest)

Product Architecture

Product Architecture

Turning technical complexity into scalable workflows, product models, and implementation-ready UX.

31% workflow speed improvement

Design Systems

Building component systems, governance, and design-code alignment that improve consistency and delivery.

20% higher component reuse

Strategy

I design product experiences that make complicated work easier to understand, use, and improve. Using research, product strategy, and close engineering partnership, I turn requirements, constraints, and feedback into direction teams can act on.

Whether it’s onboarding, activation, conversion, enterprise workflows, or a product foundation, I design with a focus on clarity, usability, accessibility, and delivery.

I design product experiences that make complicated work easier to understand, use, and improve. Using research, product strategy, and close engineering partnership, I turn requirements, constraints, and feedback into direction teams can act on.

Whether it’s onboarding, activation, conversion, enterprise workflows, or a product foundation, I design with a focus on clarity, usability, accessibility, and delivery.

Projects

20 years building products across SaaS, fintech, education, nonprofits, ecommerce, entertainment, and enterprise software.

Incident IQ

Unifying six SaaS modules into a measurable, governed, accessible design system.

Open project

TeamGantt

A PM tool for people who hate project management, loved by 1M+ users.

Open project

Clever

Reduced onboarding friction by restructuring how users reached first value in K–12 identity and access.

Open project

Human Interest

Captain401

A system that compounded trust like capital through high-stakes decisions.

Open project

GoFundMe Charity

CrowdRise

A $500M+ donation system that knew when to shut up.

Open project

Selected Outcomes

4.4x

ARR Growth

Helped grow TeamGantt from $1.8M to $8M ARR through product strategy, onboarding, pricing, and platform evolution.

$500M+

Fundraising Scale

Led UX for a nonprofit fundraising platform supporting more than $500M raised across 20,000+ nonprofits and 2M+ campaigns.

31%

Workflow Speed

Improved workflow speed by simplifying complex product experiences and reducing friction across design and development.

35%

Reduced Design Rework

Reduced design rework through reusable interaction patterns, stronger validation practices, and clearer product requirements before development.

65%

Engineering Velocity

Improved engineering velocity and delivery consistency by creating reusable systems that reduced implementation effort and strengthened design-code alignment.

25M+

Product Scale

Designed identity, onboarding, authentication, and access experiences used by more than 25 million students and teachers across 90,000 schools.

I’ve worked across 500+ projects, from early-stage startups to billion-dollar platforms.

Education

Financial Services

SaaS

Nonprofit

Healthcare

Retail & Ecommerce

Entertainment

Gaming

Automotive

Insurance

Food & Beverage

Real Estate

Civic Technology

Advertising & Marketing

Practice Areas

Product Design

Complex workflows, enterprise platforms, and customer experiences designed to balance usability, business goals, and technical constraints.

Design Systems

Scalable component libraries, governance models, design tokens, and engineering partnerships that improve consistency and product delivery.

UX Operations

Operational systems that help design teams scale, including scorecards, documentation, workflow metrics, and delivery processes.

Design Engineering

Design translated into production through Storybook, design-code alignment, accessibility, frontend implementation, and AI-assisted workflows.

Creating impact through bold results and lasting collaborations

3+ Years Partnership

Defined UX infrastructure early, designing for scale before visual or brand layers. Work contributed to a system trusted by 10K+ districts.

EdTech

K–12 Access

ID Management

UX Systems

30% less implementation support

$1.3B in Valuation

Worked with co-founders to shape early product UX and reduce onboarding friction by 30% in under 6 months. Supported brand system during scale to $1.3B valuation.

FinTech

SMB

Retirement

Compliance UX

15% higher retention

"Brandon didn’t just design what we asked for—he synthesized feedback into decisions that actually moved the product forward. His strategic approach saved us from endless loops and helped lay the foundation for Human Interest’s early growth."

Roger Lee

Co-founder at Human Interest

“Brandon integrated the product vision directly into the infrastructure. His work shaped a product experience now powering learning for over 12,000 school districts nationwide.”

Tyler Bosmeny

Co-founder at Clever | Y Combinator Board Member

Founder, Clever • Partner, Y Combinator

$500M in Donations

Built UX architecture for donation flows that helped raise $500M+. Early product design enabled real scale and real giving.

Nonprofit Tech

Behavioral UX

Platform Strategy

Conversion 18%

$500M Donations

$100M Valuation

Led art direction for a $6.5M outdoor campaign for Meet the Robinsons. Delivered a unified creative system across formats.

Entertainment

OOH

Campaign Creative

Brand Systems

Engagement 20%

Sales 10%

A better system makes everyone’s day less stupid. Clarity pays for itself.

StudioXDS

Work

Experience

Insights

Services

Complex products, designed to feel simple and built to scale.

Complex products, designed to feel simple and built to scale.

Shaping complex products from ambiguity to launch through UX architecture, systems thinking, and execution.

“Brandon’s ability to synthesize feedback into measurable decisions saved us from endless loops.”

“Made giving feel simple and personal without losing what made CrowdRise different.”

“Brandon’s collaboration, design intuition, and willingness to test ideas led to great outcomes.”

“Translated our vision into a product that felt simple, trustworthy, and scalable.”

“Brandon is fast, organized, brings a great sense of humor, and took TeamGantt design to a new level.”

“Built a design system that accelerated decisions, releases, and product growth.”

“Brandon’s ability to synthesize feedback into measurable decisions saved us from endless loops.”

“Made giving feel simple and personal without losing what made CrowdRise different.”

“Brandon’s collaboration, design intuition, and willingness to test ideas led to great outcomes.”

“Translated our vision into a product that felt simple, trustworthy, and scalable.”

“Brandon is fast, organized, brings a great sense of humor, and took TeamGantt design to a new level.”

“Built a design system that accelerated decisions, releases, and product growth.”

“Brandon’s ability to synthesize feedback into measurable decisions saved us from endless loops.”

“Brandon’s ability to synthesize feedback into measurable decisions saved us from endless loops.”

Product Architecture

Design Systems

Strategy

I design product experiences that make complicated work easier to understand, use, and improve. Using research, product strategy, and close engineering partnership, I turn requirements, constraints, and feedback into direction teams can act on.

Whether it’s onboarding, activation, conversion, enterprise workflows, or a product foundation, I design with a focus on clarity, usability, accessibility, and delivery.

I design product experiences that make complicated work easier to understand, use, and improve. Using research, product strategy, and close engineering partnership, I turn requirements, constraints, and feedback into direction teams can act on.

Whether it’s onboarding, activation, conversion, enterprise workflows, or a product foundation, I design with a focus on clarity, usability, accessibility, and delivery.

Projects

Incident IQ

Unifying six SaaS modules into a measurable, governed, accessible design system.

Unifying six SaaS modules into a measurable, governed, accessible design system.

Unifying six SaaS modules into a measurable, governed, accessible design system.

TeamGantt

A PM tool for people who hate project management, loved by 1M+ users.

A PM tool for people who hate project management, loved by 1M+ users.

Clever

Reduced onboarding friction by restructuring how users reached first value in K–12 identity and access.

Reduced onboarding friction by restructuring how users reached first value in K–12 identity and access.

Human Interest

A system that compounded trust like capital through high-stakes decisions.

A system that compounded trust like capital through high-stakes decisions.

GoFundMe Charity

A $500M+ donation system that knew when to shut up.

A $500M+ donation system that knew when to shut up.

Selected Outcomes

4.4x

$500M+

31%

35%

65%

25M+

I’ve worked across 500+ projects, from early-stage startups to billion-dollar platforms.

Practice Areas

Product Design

Design Systems

UX Operations

Design Engineering

Creating impact through bold results and lasting collaborations

3+ Years Partnership

3+ Years Partnership

Defined UX infrastructure early, designing for scale before visual or brand layers. Work contributed to a system trusted by 10K+ districts.

EdTech

K–12 Access

ID Management

UX Systems

30% less implementation support

$1.3B in Valuation

$1.3B in Valuation

Worked with co-founders to shape early product UX and reduce onboarding friction by 30% in under 6 months. Supported brand system during scale to $1.3B valuation.

FinTech

SMB

Retirement

Compliance UX

15% higher retention

"Brandon didn’t just design what we asked for—he synthesized feedback into decisions that actually moved the product forward. His strategic approach saved us from endless loops and helped lay the foundation for Human Interest’s early growth."

Roger Lee

Co-founder at Human Interest

“Brandon integrated the product vision directly into the infrastructure. His work shaped a product experience now powering learning for over 12,000 school districts nationwide.”